Forbes Advisor
Client
Forbes
Role
B2B Saas Journalist
Collaborator
Cassandra Bottorff
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About Forbes Advisor

Forbes Advisor offers insights on the B2B SaaS technology landscape. Through research-driven insights and expert analysis, they offer actionable recommendations on software-as-a-service solutions. 

The publication's coverage spans from cloud-based CRM tools and marketing automation platforms to enterprise resource planning (ERP) and customer service technologies. 

The Forbes Advisor includes content strategists, technology writers, industry analysts, and software reviewers with specialized knowledge to guide readers in selecting and implementing B2B SaaS solutions.

Project Scope

Objective


To empower Forbes Advisor’s readers in identifying and selecting the right B2B SaaS solutions and help them in making informed choices on B2B SaaS solutions. 

Target Audience


Forbes Advisor serves as a valuable resource for C-suite executives, IT professionals, and small-to-medium business owners who are navigating the rapidly evolving SaaS space.

Challenge


B2B SaaS is a highly competitive space. Many tech publications, software review sites, and industry blogs vying for visibility on Google’s first page. The challenge for Forbes Advisor is to produce in-depth and authentic reviews and guides that offer readers a unique and value-driven perspective on B2B SaaS solutions. 

Analyzing the Problem

Forbes Advisor writes platform reviews on popular platforms though an unbiased and research-backed methodology. As a writer, I review data parsed and collected by the research team and perform a thorough research on the platform. From there, I turn complex concepts into easy to understand information for consumers. 

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Content Strategy For TOFU

This  Microsoft Dynamics 365 ERP Review is a Top of the Funnel (TOFU) made for readers in the early stages of researching ERP solutions. This meant the article needed to provide a comprehensive overview that introduced readers to the basics of Microsoft Dynamics 365 ERP, its core features, and how it can benefit businesses. 

To help readers make an informed decision, the article should help them explore other popular ERP solutions, pricing, as well as pros and cons. 

Here’s how the strategy was done:

Providing A Summarized Verdict 


The verdict section is at the top of the article to provide readers with a quick and high-level understanding of Microsoft Dynamics 365’s capabilities without overwhelming them with details.

This section contains the product overview, pricing, standout features, and pros and cons. Readers can decide whether the product aligns with their needs or whether they should explore further comparisons and features. 

Informative And Educational Content


My writing motto is keep it simple. 

That’s why I focus on crafting content that is both engaging and straightforward. In this article, I made it easy for readers to understand the basics of Microsoft Dynamics 365 ERP.

Each section has a clear paragraph that sheds insights into the software’s features and benefits. For example, this section on core features highlights some of the essential capabilities that make Microsoft Dynamics 365 ERP a robust solution for businesses.

The table of contents looks well-organized and covers a comprehensive range of topics related to Microsoft Dynamics 365. 


Keyword Research And SEO Strategy


Research is a crucial part of writing effective articles, and it’s a process I enjoy. For this piece on Microsoft Dynamics 365 ERP, I focused on high-value keywords that would resonate with readers interested in ERP software.

The primary target was “Microsoft Dynamics 365 ERP review,” which was incorporated as the title of the article. I also incorporated relevant long-tail keywords with informational intent, such as “What Is Microsoft Dynamics 365?” “Microsoft Dynamics 365 Alternatives,” and “ERP systems” to reach a broader audience.

This strategy has helped the article rank #1 for “Microsoft Dynamics 365 ERP review” on the SERP, ensuring visibility for those seeking detailed guidance on ERP solutions.

Simplifying Complex Concepts For Everyday Consumers


As you may know, navigating complex software terminology can be quite challenging. 

In my role as a writer covering B2B SaaS solutions at Forbes Advisor, my goal was to translate intricate technical concepts into relatable language that resonates with the target audience to ensure clarity without sacrificing accuracy. 

A prime example of this is the article "What Is SAP ERP?" which is currently ranking well on Forbes. I focused on clearly explaining the core functionalities and benefits of SAP ERP to help readers understand how it can streamline business processes and drive efficiency in their organizations.


Comparison Table 


The comparison table in this article plays a key role in helping readers evaluate their options. By presenting a side-by-side comparison of Microsoft Dynamics 365 and its top competitors—such as SAP Business One, Acumatica, and Oracle NetSuite—readers can  quickly identify which ERP solution will align best with their needs.

By weaving in information , I aimed to establish authority while keeping the content accessible and relatable.

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"I've sent Monique assignments across a variety of topics and styles, ranging from product reviews to research-heavy blog posts. Each time, she returns a product that requires very little adjustment or editing. Her syntax is clear and easy for readers to understand, and she includes links to her sources in order to ensure accuracy in case there are any questions on that front. She is prompt to respond to feedback and returns high-quality work within requested turnaround times. Thank you, Monique!"

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Cassandra Bottorff
Deputy Editor at Forbes Advisor

Ready to Elevate Your B2B SaaS Content?

If you're looking to achieve these results for your B2B SaaS content, leading to:

1. Enhanced search engine visibility
2. Greater audience engagement
3. Specific actions from potential clients

Feel free to get in touch!

Spotlight on My Forbes Advisor Projects

I want to take a moment to highlight some of the key projects I've completed for Forbes Advisor. Each of these pieces reflects my commitment to delivering clear, engaging, and informative content tailored to our audience's needs.

Confluence Pricing Plans (2024 Guide)


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Shopify Vs. Amazon (2024 Comparison)


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www.moniquedanao.com
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